Löwenbräu

Löwenbräu is a German brewery founded in Munich in 1383. The name translates to "lion's brew," and the lion has been a prominent symbol of the brand. Löwenbräu is one of the six breweries that are permitted to serve beer at the Oktoberfest festival in Munich. The brewery's history is intertwined with the development of brewing traditions in Bavaria.

Initially, Löwenbräu was a small brewery, but it grew over the centuries, particularly in the 19th century. It became a significant player in the German beer market and gained international recognition. The brewery has experienced various changes in ownership and mergers throughout its long existence. In 1997, it merged with other Bavarian breweries to form Brau Holding International, which is now part of the larger Anheuser-Busch InBev group.

Despite being part of a global conglomerate, Löwenbräu continues to be brewed in Munich, adhering to the Reinheitsgebot, the German Purity Law of 1516, which dictates that beer can only be made from water, hops, and barley. The core range of Löwenbräu beers includes a Pils, a Weißbier, and a Märzen, which is traditionally brewed for Oktoberfest. The brand is known for its quality and its association with Bavarian culture and festivities. Löwenbräu exports its beers to many countries worldwide.