Luzara

Luzara is a brand of hair color, skin care and fragrance products that is primarily sold through direct‑sales representatives. The brand was launched in 2005 by the company LURDA, a private cosmetics firm that was later sold to Avon in 2008. Luzara’s product range includes permanent and semi‑permanent hair dyes, root‑touch dyes, hair conditioning treatments, lotions, lip balms and a small line of perfumes. The company markets its products as “professional‑grade” and emphasizes the use of plant‑based ingredients and cruelty‑free testing, although independent laboratory tests carried out in the United States and Europe have not been published.

Since its acquisition by Avon, Luzara has been marketed through a network of independent sales consultants who earn commissions on sales of the product line and related accessories. In 2014, a 10‑year survey by the Direct Selling Association found that Luzara consultants reported an average annual revenue of $6,400, of which 35 percent is the profit margin reported to the consultant. The direct‑sales model has made the brand popular in niche markets but has also attracted criticism from consumer advocacy groups that claim the business model can lead to a "network‑marketing pyramid" structure if a large number of consultants are recruited.

In 2019, Luzara announced a new line of "Eco‑Essence" hair dyes that were manufactured in a European plant and were free of sulfates, parabens and phthalates. The company has withdrawn all products from the United States market that contained the ingredient chloromethylisothiazolinone (CMIT) after a U.S. Food and Drug Administration and European Commission referral of safety concerns. Luzara continues to be distributed in more than 30 countries through its own website and through partner retailers and salons.