Luottamusarvojen
Luottamusarvojen, meaning "trust values" in Finnish, refers to a concept within behavioral economics and game theory that describes the perceived reliability and trustworthiness of an individual or entity. It is not a quantifiable metric in the traditional sense but rather a subjective assessment based on past actions, communication, and reputation. High luottamusarvojen indicate that an individual is seen as dependable, honest, and likely to uphold their commitments. Conversely, low luottamusarvojen suggest a lack of reliability or a tendency towards deceit.
The concept is particularly relevant in situations involving cooperation, negotiation, and social interactions where uncertainty exists.
Luottamusarvojen can be built over time through consistent positive interactions and eroded by breaches of trust.