Lokai

Lokai is a bracelet company founded by Steven Izen in 2013. The company is known for its bracelets that contain elements representing the extremes of life. Each Lokai bracelet has a white bead containing mud from the Dead Sea, symbolizing the lowest points one can experience. It also features a black bead containing volcanic ash, representing the highest points. The company's philosophy centers on the idea of staying humble during good times and hopeful during bad times.

The Lokai bracelet is designed to be worn by anyone as a reminder of life's balance. The company also engages in charitable initiatives, donating a portion of its profits to various causes. Lokai has partnered with several organizations to create limited-edition bracelets that support specific charities and awareness campaigns. These collaborations often highlight social issues and aim to raise both funds and public consciousness. The brand has gained significant popularity, particularly among younger demographics, and is often seen as a fashion accessory with a meaningful message. Lokai bracelets are made from silicone, making them durable and water-resistant. The company has expanded its product line to include other accessories like necklaces and hats, all adhering to its core philosophy of embracing life's highs and lows.