Lisäostojen

Lisäostot is a Finnish term that translates to "additional purchases" or "upsells" in English. It refers to the practice of encouraging customers to buy more products or services than they initially intended. This can occur at various points in the sales process, from the initial interaction with a salesperson to the checkout process online or in a physical store.

The goal of lisäostot is to increase the overall transaction value and customer spending. This can be achieved through several methods. For example, a retail store might offer a complementary item to a customer who is purchasing a main product, such as suggesting a protective case for a new phone. Online retailers often use "customers who bought this also bought..." features or offer bundled deals that include extra items at a discounted price. In service industries, lisäostot can involve suggesting upgrades to a service package or adding on additional features.

Effective lisäostot strategies are typically based on understanding customer needs and offering relevant, valuable additions. If the additional purchase is perceived as a helpful suggestion that enhances the customer's experience or provides additional benefit, it is more likely to be successful. Conversely, aggressive or irrelevant upsell attempts can be detrimental to customer satisfaction and lead to a negative perception of the brand. The term is commonly encountered in retail, e-commerce, and service-based businesses.