Liril

Liril is a brand of soap manufactured by Hindustan Unilever Limited in India. It was launched in 1975 and quickly became a popular choice, particularly among younger consumers. The brand is known for its distinctive advertising campaigns, which often feature young women in natural settings, emphasizing freshness and vitality. The original advertisement for Liril featured a woman bathing under a waterfall, a visual that became strongly associated with the brand's identity.

Over the years, Liril has introduced various variants and product lines to cater to different consumer needs and preferences. These have included different fragrances and formulations. The brand's marketing strategy has consistently focused on themes of refreshment, coolness, and the feeling of being revitalized. Liril has maintained a significant market share in the Indian soap market for decades, benefiting from strong brand recall and extensive distribution networks. Its enduring popularity is often attributed to its consistent messaging and perceived efficacy in providing a refreshing bathing experience.