Linkityskäytännöt

Linkityskäytännöt, often translated as linking policies or linking practices, refers to the guidelines and principles that govern how websites, organizations, or individuals choose to link to other external web resources. These policies are not standardized across the internet but are often established to ensure that links are relevant, ethical, and serve a clear purpose.

Common elements of linkityskäytännöt might include rules about whether to link to competitors, the criteria for selecting reliable sources, and guidelines on how to attribute linked content. For example, a news organization might have a policy to link to primary sources or official statements to provide context and credibility for their reporting. A company's website might link to partner organizations or industry resources to offer additional value to its visitors.

Some linkityskäytännöt also address the technical aspects of linking, such as using "nofollow" attributes to prevent search engines from passing link equity to certain pages, or employing deep linking versus linking to a homepage. The underlying motivation for establishing such policies is often to maintain the integrity of the linking site, protect its reputation, and provide a positive user experience by curating high-quality external content. In essence, linkityskäytännöt are about intentionality and responsibility in the act of connecting web pages.