Linimasa

Linimasa is a term used in Indonesian to describe the main content feed on social media platforms. It refers to the stream of posts and updates that a user sees, typically including posts from accounts they follow as well as recommended or sponsored content. The ordering of linimasa can be chronological, showing the most recent posts first, or algorithmic, prioritizing posts based on user behavior and platform signals.

The term derives from the Indonesian words lini, meaning line, and masa, meaning time, and is commonly used as a colloquial equivalent of the English “timeline.” In ordinary discourse, linimasa is used to describe what users scroll through on platforms such as X (formerly Twitter), Facebook, Instagram, and other social networks. While the specific names of feeds vary by platform, the concept of a central content stream is central to most user experiences in social media.

Function and features vary by platform but share common elements. Linimasa typically includes text updates, images, videos, and interactive posts, with user actions such as like, comment, and share accessible directly from the feed. Users can often switch between different viewing modes, such as latest versus top or recommended content, and may customize who they follow to influence what appears in their linimasa.

Linimasa plays a key role in information diffusion, online interaction, and digital marketing. Its algorithmic curation can shape visibility and discourse, raising concerns about filter bubbles, engagement-driven priorities, and the spread of misinformation. As platforms evolve, the linimasa remains a central, continuously adapting element of the social media experience.