Likeokuvailta

Likeokuvailta refers to the Finnish practice of taking and sharing "like photos" (Finnish: *likekuvat*), a popular form of social media content where individuals pose for selfies or staged photos primarily to gain positive feedback, such as likes, comments, or compliments, rather than for artistic or narrative purposes. The term gained prominence in Finland during the late 2010s and early 2020s, particularly among younger audiences, as part of broader digital culture trends.

These photos often feature everyday moments, fashion choices, or lifestyle elements, designed to elicit approval from followers. The trend reflects broader social media behaviors where validation through online engagement plays a significant role in self-expression and identity formation. Likeokuvailta can also be linked to influencer culture, where curated content is used to build personal brands or connect with audiences.

Critics have noted that the trend may contribute to unrealistic beauty standards or pressure to maintain an idealized online persona. However, supporters argue that it is a harmless form of self-expression within the context of digital communication. Likeokuvailta remains a cultural phenomenon tied to Finland’s tech-savvy youth and its broader engagement with social media trends.