Liferationalization

Liferationalization is a neologism used in cultural sociology and psychology to describe the process by which individuals frame and justify long-term life projects through rational argument and narrative justification. The term blends life-oriented commitment with rationalization, emphasizing how people articulate reasons to dedicate extensive time, resources, and identity to a singular course of action.

Origin and usage: The concept has appeared in speculative and analytic discussions since the early 21st century, particularly in studies of career trajectories, self-optimization cultures, and long-term caregiving or activist initiatives. It is not a formal field of study with a universally accepted definition, but rather a descriptive label for a pattern observed in how people construct meaning around enduring commitments.

Mechanisms: Liferationalization operates through cognitive and social mechanisms such as sunk-cost reasoning, alignment with personal values, and the reinforcement of social norms that valorize perseverance. It often involves reframing potential trade-offs as essential to a coherent life project, using narratives of virtue, utility, or collective benefit to justify continued investment despite challenges. The digital era amplifies it via online communities, success narratives, and access to lifelong learning or health optimization practices.

Contexts and examples: The concept can apply to lifelong careers in a single vocation, persistent involvement in activist or scientific projects, sustained caregiving for a family member, or ongoing personal development regimes. It also appears in debates about education, retirement, and the implications of longevity technologies.

Critique: Critics argue that liferationalization may obscure trade-offs, encourage impractical persistence, and privilege productivity over well-being. Proponents contend it helps individuals pursue meaningful, coherent life paths.

See also: rationalization, sunk cost, life course theory, vocation, commitment.