Levis

Levi's, officially Levi Strauss & Co., is an American clothing company best known for its denim jeans. The company was founded by Levi Strauss, a German-born immigrant, in 1853 in San Francisco, California. What began as a wholesale dry goods business evolved into workwear when Strauss partnered with tailor Jacob Davis to reinforce denim pants with copper rivets at points of strain.

In 1873 Davis and Strauss secured a U.S. patent for riveted work pants, the innovation that established the standard for durable jeans. The firm later developed the iconic blue denim fabric and introduced the 501 model in the late 19th century, a signature line that helped define the brand. Over the years Levi's expanded to other clothing items, including jackets, shirts, and casual apparel.

Levi Strauss & Co. is headquartered in San Francisco and operates globally, marketing products under the Levi's brand. The company went public in 2019 and trades on the New York Stock Exchange under the ticker LEVI. It has pursued sustainability initiatives, including programs to reduce water use in finishing processes and efforts to improve supply chain responsibility.

Levi's jeans have had a lasting cultural impact, moving from rugged workwear to a universal fashion staple. The brand has navigated changing fashion trends and retail landscapes while maintaining a strong presence in denim for more than a century.