Lehdistötiedotteeseen

Lehdistötiedote, or press release, is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. It is often used by organizations, companies, or individuals to disseminate information to the public through the media.

The primary goal of a press release is to inform journalists and editors about an event, product launch, new development, or any other newsworthy item, hoping they will cover it. A well-written press release is factual, concise, and provides all the necessary information for a journalist to understand the story and potentially report on it.

Key components typically include a headline that summarizes the main news, a dateline indicating the location and date of release, an introduction that elaborates on the headline, body paragraphs that provide further details and context, and a concluding statement. Contact information for a media representative is also crucial, allowing journalists to follow up with questions or requests for interviews.

Press releases are distributed through various channels, including direct email to media contacts, wire services, and online press release distribution platforms. The effectiveness of a press release depends on its newsworthiness, clarity, and proper targeting of relevant media outlets. It serves as a foundational tool for public relations and media outreach.