Launchedstarted

Launchedstarted is a neologism used in product management and startup discourse to describe a specific post-launch state of a product or service. The term blends launched and started to signal that a product has not only been released to the public but has also begun active adoption and ongoing development. In practice, launchedstarted denotes the early phase after go-live when initial users are engaging with the product, feedback loops are active, and the team begins iterative improvements based on real usage data.

Origin and usage: The term appears in informal industry writings and retrospective notes, primarily within blogs, case studies, and internal playbooks. It is not part of formal project management frameworks. It is used to differentiate the mere launch event from the subsequent activation and traction that follow.

Indicators and criteria: A product is considered launchedstarted when it is publicly accessible, records indicate first active user engagement, onboarding processes are in place and used by users, early retention and engagement metrics are being tracked, and the team has established channels for user feedback and rapid iteration.

Relation to other terms: Launchedstarted sits between launch and growth stages. It is related to concepts such as go-live, soft launch, feature flags, and post-launch optimization, but it emphasizes the transition from release to active adoption and learning. As a coined term, its meaning can vary by organization.

Criticism: Because it is not standardized, usage can be ambiguous or confuse stakeholders. When used, it should be clearly defined within a project or product context to avoid misinterpretation.