LasswellFormel

LasswellFormel is a communication model developed by Harold D. Lasswell, an American political scientist and communication theorist, in the 1940s. It is one of the earliest frameworks designed to analyze and understand the process of communication. The model emphasizes the key components involved in transmitting a message and is often summarized through a simple formula: Who? Says What? In Which Channel? To Whom? With What Effect?

This model highlights the roles of the communicator (who), the message (says what), the medium or channel used (in which channel), the receiver or audience (to whom), and the resultant impact or effect (with what effect). Its straightforward structure makes it valuable for studying mass communication, political messaging, and media effects, providing clarity on the flow of information.

Lasswell's model is primarily linear, focusing on the sender and receiver within a communication event. It is particularly useful for analyzing propaganda, political campaigns, and mass media influence. However, it has been critiqued for oversimplifying communication by neglecting feedback loops, context, and the complex interactions inherent in communication processes.

Despite its limitations, the LasswellFormel remains foundational in communication theory, offering a clear framework to dissect and evaluate persuasive messages and their influence on audiences. It also serves as a basis for more complex models that incorporate feedback and interaction, reflecting the evolving understanding of communication dynamics in various contexts.