Lacroixs

Lacroixs refers to a brand of sparkling water. It is manufactured by National Beverage Corporation. The company introduced Lacroixs in 1981. It is known for offering a variety of flavored, zero-calorie, zero-sweetener, and zero-sodium sparkling waters.

The brand has gained popularity for its simple ingredient list, primarily carbonated water and natural flavorings. This has contributed to its appeal among consumers seeking healthier beverage alternatives. Lacroixs is available in numerous flavors, including Pamplemousse (grapefruit), Lime, Berry, and Coconut. The packaging typically features minimalist designs.

The company positions Lacroixs as a refreshing and healthy option for hydration. It has become a prominent player in the rapidly growing market for sparkling water. Its marketing often emphasizes a lifestyle associated with wellness and natural ingredients. The brand's widespread availability in supermarkets and convenience stores has further contributed to its success. National Beverage Corporation's strategy has focused on maintaining a broad product range within the sparkling water category.