Käyttäjänhahmo

Käyttäjänhahmo, often translated as user persona or character, is a fictional representation of an ideal or typical user of a product, service, or system. It is created through research and analysis of target user groups to understand their needs, motivations, behaviors, goals, and pain points. Käyttäjänhahmot are not based on assumptions but on real data gathered from user interviews, surveys, analytics, and other forms of user research.

The primary purpose of a käyttäjänhahmo is to provide a shared understanding of the target audience within a development or design team. By embodying the characteristics of a specific user type, team members can empathize with the user and make design decisions that are more user-centered. This leads to products and services that are more intuitive, effective, and satisfying for the intended users.

A typical käyttäjänhahmo includes a name, demographics, a brief background story, key motivations, goals, frustrations, and perhaps a quote that encapsulates their attitude. They might also detail their technical proficiency, preferred communication channels, and common use cases. These fictional characters serve as a constant reference point throughout the design and development process, ensuring that the user remains at the forefront of every decision. By focusing on the needs of these defined characters, teams can avoid designing for themselves or making vague generalizations about their audience.