Kvanttituottoja

Kvanttituottoja, also known as quantum sales, is a Finnish concept that refers to the utilization of scientific principles, specifically those related to atomic energy and nuclear reactions, in marketing and commerce.

The term "kvanttituotto" was first introduced in the 1980s by Finnish scientists and businessmen, who drew parallels between the principles of quantum mechanics and the principles of human behavior. According to this concept, potential customers can be viewed as atoms, which can either enter a state of excited potential (being interested in a product) or a state of inert potential (being disinterested).

In this context, marketing can be seen as a process of applying forces to dispel the inhibitions that prevent customers from purchasing a product, thereby "energizing" them and bringing about a desired quantum state. The concept of kvanttituotto also involves the idea of oscillation between different states of potential, with customers experiencing varying levels of interest and disinterest in a product over time.

The application of quantum principles to sales and marketing strategies has been widely discussed and debated in Finnish business circles, with some arguing that it provides a valuable new perspective on the behavior of customers and the role of marketing in influencing that behavior. However, the concept has also been criticized for being overly simplistic and lacking empirical evidence to support its claims. As such, kvanttituotto remains a topic of interest in Finnish business and marketing circles, but its relevance and practical application remain a matter of debate.