Kupons

Kupons is a digital coupon platform that collects and curates discount codes, promotions, and rebates for online shoppers. It aggregates offers from a wide range of retailers and publishes terms of use, exclusions, and expiration dates. Users typically search by retailer or category, and some Kupons services offer browser extensions or mobile apps to streamline redemption.

The platform emerged during the growth of e-commerce in the 2010s as part of the broader coupon ecosystem. It developed from user-submitted codes to automated indexing, partnerships with retailers, and participation in affiliate networks. Some Kupons services operate as independent comparison sites, while others integrate directly with retailer checkout processes or advertising networks.

How it works: merchants provide codes or participate in affiliate programs. Kupons collects, verifies, and displays the codes along with terms and expiration dates. Consumers redeem by applying codes at checkout or by clicking affiliate links that track purchases. Revenue typically comes from affiliate commissions or advertising, with some platforms offering cashback or loyalty rewards as additional incentives.

Limitations and concerns: codes may expire or prove invalid, and offers may be region- or product-specific. There can be privacy and tracking considerations associated with use of certain features. Critics note that coupon ecosystems can encourage impulsive buying, while retailers may alter offers without notice, affecting reliability.

See also: Coupon, Voucher, Cashback, Affiliate marketing, Loyalty program.