Kuluttajalojaliteetti
Kuluttajalojaliteetti refers to the consumption-related loyalty behavior exhibited by consumers. This concept is also known as consumer loyalty through consumption. It involves a consumer's tendency to remain loyal to a particular brand or vendor, often driven by various factors such as satisfaction with the product or service, price stability, and perceived value.
Consumers may develop a sense of loyalty to a brand through repeated interactions, resulting in a long-term
Consumer loyalty can be categorized into different dimensions, including behavioral loyalty, attitudinal loyalty, and attitudinal retention.
Factors influencing kuluttajalojaliteetti can include the price-performance ratio, perceived product or service quality, customer service, and
The concept of kuluttajalojaliteetti has become increasingly important in the age of digitalization and globalization, where