Krafton

Krafton, Inc. is a South Korean video game holding company headquartered in Seoul. It was founded in November 2018 by Bluehole, which later rebranded itself as PUBG Corporation, and then Krafton Game Union, before settling on its current name. The company is best known for its mobile gaming successes, particularly PUBG Mobile, which has achieved massive global popularity.

Krafton operates as an umbrella organization for several game development studios, including PUBG Studios, Striking Distance Studios, and Unknown Worlds. PUBG Studios is responsible for the development of the PlayerUnknown's Battlegrounds (PUBG) franchise, including the original PC and console versions as well as the highly successful mobile iterations. Striking Distance Studios is known for Dead Space creator Glen Schofield's work, and Unknown Worlds is the developer behind Subnautica.

The company's business model focuses on acquiring and nurturing talented development teams to create and operate a diverse portfolio of games across various platforms. Krafton has a significant presence in the global gaming market, with a strong emphasis on live-service games that engage players for extended periods. Their strategic goal is to become a leading global publisher by leveraging their expertise in mobile gaming and expanding their reach into PC and console markets. Krafton has also shown interest in exploring new technologies and intellectual properties within the gaming and entertainment industries.