Kotimaista
Kotimaista is a Finnish term meaning domestic or Finnish-made, used as a label and concept to indicate that a product, work, or material originates from Finland or is produced there. It functions as a broad, non-technical marker rather than a single, formal certification. The label appears in various contexts, including consumer marketing, culture, media, and public discourse, where it is employed to emphasize national origin, support for the domestic economy, and the preservation of local culture.
In the marketplace, Kotimaista is often associated with foods and beverages that contain significant Finnish ingredients
Critics of the label point to its vagueness and the potential for consumer confusion when supply chains
See also: Finnish branding, domestic production, origin labeling.