Koruvalikoima

Koruvalikoima is a Finnish term used in the jewelry industry to describe the collection or assortment of jewelry offered by a retailer or designer. The word combines koru (jewelry) and valikoima (selection). In practice, koruvalikoima encompasses the range of pieces available, including rings, necklaces, bracelets, earrings, brooches, and anklets, as well as related items such as pendants and chains.

Retailers curate a koruvalikoima to reflect brand identity, seasonal trends, and target customers. The collection may be organized by price, material, or style, and is often presented in catalogs, online shops, and in-store displays. Seasonal or limited-edition additions are common to refresh the selection and highlight collaborations.

Materials and aesthetics vary. Common materials include gold, silver, and platinum, often combined with gemstones, enamel, or pearls. Finnish and Nordic design influences frequently emphasize simplicity, wearability, and timelessness, with clean lines and functional forms. Increasing attention is paid to sustainability and ethical sourcing of materials, as well as craftsmanship and local production where possible.

Pricing and accessibility shape koruvalikoima. Some brands offer entry-level pieces alongside higher-end collections to reach a broad audience, while bespoke services may expand the range for individual customers.

See also: Jewelry, Nordic design, Retail terminology.