Konverterid

Konverterid is a term used in digital marketing and analytics to denote a unique identifier assigned to a conversion event. It serves to link a user's action—such as a purchase, signup, or form submission—to a specific advertising campaign, ad, or touchpoint, enabling attribution and measurement across sessions, devices, and channels.

Typically generated by the analytics or advertising platform at the moment the conversion occurs. The identifier is transmitted with the conversion payload to analytics endpoints or ad servers, where it can be matched with prior impression data or with the event itself. Konverterid can be numeric, alphanumeric, or a combination, and may be stored alongside other metadata such as timestamp, value, currency, and user segments.

In practice, konverterid is used in client-side tagging, server-side tagging, and measurement protocols. It helps deduplicate conversions that might be counted multiple times due to cross-device activity and ensures that revenue is attributed to the correct campaign. Some platforms expose the konverterid as part of the conversion tag or API payload.

Considerations include data privacy and compliance. Conversion identifiers are often treated as personal data when linked to individual users, and organizations should follow applicable laws and platform terms, including consent management and data retention policies.

Best practices include using a persistent, collision-resistant generation method, pairing each konverterid with a stable transaction or order identifier when possible, and validating the end-to-end transmission to analytics endpoints. Regular audits and reconciliation with reported campaign performance help maintain data quality.