Konversiopohjaiset

Konversiopohjaiset or conversion-based is a term often used in digital marketing and web analytics to describe strategies, campaigns, or metrics that are directly tied to a desired action or "conversion" from a user. A conversion is a specific, valuable action that a website visitor or app user takes, which can be defined differently depending on the business goals. Common examples of conversions include making a purchase, filling out a contact form, signing up for a newsletter, downloading a resource, or even spending a certain amount of time on a page.

Conversion-based marketing focuses on optimizing the user journey and website experience to encourage these desired actions. This involves understanding user behavior, identifying potential barriers to conversion, and implementing changes to overcome them. Metrics associated with conversion-based strategies include conversion rate (the percentage of users who complete a conversion), cost per conversion (the average cost incurred to achieve one conversion), and return on investment (ROI) from conversion-focused campaigns.

Techniques used in conversion-based optimization (CRO) can range from A/B testing different website elements like headlines, calls to action, and page layouts, to improving website speed, simplifying navigation, and personalizing user experiences. The ultimate aim is to maximize the effectiveness of marketing efforts by ensuring that traffic driven to a website or app is more likely to result in valuable outcomes for the business. This data-driven approach allows for continuous improvement and a better understanding of what resonates with the target audience.