Konversioonimääri

Konversioonimääri, often translated as conversion rate, is a key performance indicator in digital marketing and business. It represents the percentage of users who complete a desired action out of the total number of visitors or interactions. This desired action, known as a conversion, can vary widely depending on the business goals. For an e-commerce site, a conversion might be a purchase. For a lead generation website, it could be filling out a contact form. For a content publisher, it might be signing up for a newsletter.

Calculating the conversion rate is straightforward. The formula is: (Number of Conversions / Total Visitors) * 100. For example, if a website has 1000 visitors and 50 of them make a purchase, the conversion rate is (50 / 1000) * 100 = 5%.

Optimizing conversion rates, often referred to as conversion rate optimization (CRO), is a continuous process aimed at increasing the percentage of visitors who take the desired action. This involves analyzing user behavior, identifying bottlenecks in the conversion funnel, and making data-driven changes to website design, content, calls to action, and user experience. A higher conversion rate generally indicates a more effective website or marketing campaign, leading to better return on investment. Monitoring and improving conversion rates is crucial for sustainable business growth in the online space.