Kontakprofiloms

Kontakprofiloms is a software platform designed for managing and analyzing contact profiles across multiple digital channels. It aggregates information from email, social media, websites, and customer relationship management (CRM) databases to create unified profiles that can be used for targeted marketing, customer support, and data analysis. The system offers tools for data cleansing, enrichment, and segmentation, allowing organizations to maintain accurate and up-to-date customer views.

The concept was first developed in the early 2010s by a group of data analysts and software engineers in Scandinavia who sought to streamline the fragmented nature of customer data in small and medium‑size enterprises. They released the first stable version in 2014 under the name KontakprofilOMS 1.0, and the platform has since evolved through multiple iterations, adding features such as real‑time data syncing, advanced analytics dashboards, and compliance checks for privacy regulations like GDPR.

Key features of Kontakprofiloms include a cross‑channel data integration engine, persona builder, automated segmentation rules, and API access for third‑party applications. Users can set up custom workflows that trigger actions—such as email campaigns or ticket assignments—when certain profile attributes change. The platform also supports role‑based access control, ensuring that only authorized personnel can view sensitive contact data.

In practice, Kontakprofiloms is used by marketing departments, sales teams, and customer service centers to gain a holistic view of prospect and customer behaviors. By consolidating disparate data sources into a single, searchable interface, organizations can reduce duplication, improve personalization, and increase the efficiency of their outreach efforts. The platform’s modular architecture makes it adaptable to various industries, including retail, finance, and healthcare, where data integrity and timely insights are critical.