Konsumtohet

Konsumtohet is a term used in economic sociology and consumer studies to describe the level and character of consumption-oriented behavior in a society or among individuals. It denotes the extent to which daily life, identity, and social status are organized around purchasing, possessing, and displaying goods and services. The term is a neologism built from the root "konsum" (consumption) and a suffix indicating a state or condition; it has appeared in scholarly writing in multiple languages and is not tied to a single origin.

Researchers use konsumtohet to analyze cultural norms, economic vitality, and the effects of policy on consumption. It can serve as a comparative index across regions or over time, capturing factors such as the share of discretionary spending, time spent on shopping and media exposure, and the role of possessions in self-definition.

Measurement and indicators commonly proposed for konsumtohet include household expenditure on non-essential goods, levels of consumer debt, savings rates, exposure to advertising, and scores on material values scales. Data sources include household surveys, national accounts, and market research.

Implications for wellbeing and sustainability are debated. A higher konsumtohet often correlates with greater ecological footprint and debt risk, but can also reflect robust demand, innovation, and economic activity. Policy approaches range from promoting sustainable consumption and financial literacy to fostering well-being beyond material possessions.

Critics warn that the concept can be vague and culturally biased, and call for careful, context-sensitive use and clear measurement.

See also: consumerism, materialism, sustainable consumption, well-being.