Kohdeyritykseen

Kohdeyritykseen is a Finnish term used in business and sales contexts to refer to directing actions toward the target company, kohdeyritys. The illative form kohdeyritykseen indicates movement into or toward the organization and is commonly employed to describe outreach, engagement, or collaboration initiatives aimed at a specific company.

In practice, the concept appears in account-based marketing (ABM), lead generation, procurement, and partnership discussions. When planning campaigns or sales cadences, organizations may specify steps directed at kohdeyritykseen, such as researching the company, identifying decision-makers, tailoring communications, and initiating contact. The term helps focus resources on a single organization within B2B processes and can be used in both strategic planning and operative messaging.

Linguistically, kohdeyritykseen is formed from kohdeyritys (target company) with the illative suffix -keseen, reflecting Finnish case and motion toward a destination. It is used in formal and semi-formal Finnish business prose to convey targeted outreach or collaboration efforts.

See also: kohdeyritys, kohderyhmä, ABM, B2B-markkinointi, myynti, liidit.