Kohdemaa

Kohdemaa is a Finnish term meaning “target country” or “destination country.” The word combines kohde (target) and maa (country). In Finnish, kohdemaa is used across several contexts to refer to the country that is the intended destination for an activity, such as export, tourism, study, migration, or development aid. It is often contrasted with the origin country, which may be referred to as lähdemaa or alkuperämaa, depending on the context.

In international business and marketing, the kohdemaa is the primary market a company seeks to enter. Market-entry planning identifies the kohdemaa’s size, growth potential, consumer behavior, regulatory environment, language and culture, competitive landscape, and logistics. Decisions about pricing, distribution, product adaptation, and partnerships are oriented toward the kohdemaa.

In tourism and education, the kohdemaa denotes the destination that travelers or students aim for. Destination analysis may include visa rules, safety, accreditation, and travel infrastructure.

In migration policy and development cooperation, the kohdemaa is the country receiving migrants or aid. Policy discussions address integration, labor market needs, bilateral relations, and the effectiveness of interventions.

Terminology may vary by sector; in general Finnish usage, kohdemaa aligns with the English terms “destination country” or “target market.”