Kohdekohtaiseen

Kohdekohtaiseen is a Finnish adjective form meaning target-specific or tailored to a particular target or objective. It is the illative singular form of the compound adjective kohdekohtainen, used to describe actions, plans, or analyses that are customized for a defined target group, object, or goal. The term is common in discussions of marketing, research, policy design, and product development, where specificity toward a target is important.

The word is formed from kohde, meaning target or object, and kohtainen, meaning pertaining to or relative to. As an inflected form, -iseen marks the illative singular, indicating direction toward or applicability to something: kohdekohtaiseen kampanjaan, kohdekohtaiseen analyysiin, and similar constructions are typical in Finnish sentences.

Usage notes include that kohdekohtaiseen emphasizes alignment with the characteristics or requirements of a specific target, often implying a higher degree of customization than more general terms like kohdennettu. It is commonly found in professional and academic contexts, particularly in statements about tailored strategies, studies, or communications directed at a particular audience or objective. Related terms include kohdennettu (targeted), personoitu (personalized), and räätälöity (tailored). While kohdekohtainen focuses on the relation to a target, the broader concept of targeting is frequently expressed with other words depending on nuance and context.