Knorr

Knorr is a brand of soups, bouillons, stocks, sauces, and seasonings produced by Unilever. The brand originated in Germany and was founded in 1838 by Carl Heinrich Knorr in Heilbronn, where he built a small dairy and vegetable business that emphasized dried soups as a way to preserve perishables. The drying and packaging innovations helped Knorr become a leading supplier of dried soups and flavor bases in Europe and other markets during the late 19th and early 20th centuries. In the mid-20th century, Knorr expanded its product range to include convenient options such as bouillon cubes, granules, liquid stocks, and instant soups, along with sauce mixes and gravies for home cooking and professional kitchens. Today, Knorr products are sold worldwide and encompass a broad portfolio that includes stock products (cubes, powders, and liquids), instant soups, sauces, gravies, and flavor enhancers, as well as dedicated Knorr Professional lines for foodservice.

Ownership and strategy: Knorr has been part of Unilever for many decades, and the brand forms a core part of Unilever's savory and seasoning portfolio. The company pursues sustainability initiatives, including responsible sourcing of ingredients and efforts to reduce packaging and environmental footprint, while maintaining a focus on convenience and consistent taste across markets.