Klinisis
Klinisis is a term derived from the Greek word "klinis," which means "to lean" or "to incline." In the context of ancient Greek philosophy and rhetoric, klinisis refers to the process of persuasion through the use of emotional appeal. It involves the speaker or writer evoking a sense of empathy, identification, or emotional resonance with the audience, thereby influencing their thoughts, feelings, or actions.
The concept of klinisis is closely associated with the work of Aristotle, who discussed it in his
In modern communication, the principle of klinisis is still relevant. It is often employed in advertising, marketing,