Klikkaushinta

Klikkaushinta, often abbreviated as CPC, is a pricing model used in online advertising. It represents the amount an advertiser pays each time their advertisement is clicked. This model is primarily associated with pay-per-click (PPC) advertising campaigns, where the goal is to drive traffic to a website or landing page.

The klikkaushinta is determined by various factors. The competition among advertisers for specific keywords or target audiences plays a significant role; higher competition generally leads to higher klikkaushinta. The quality of the advertisement itself, including its relevance to the user and the landing page, can also influence the cost. Advertisers typically bid on keywords or set a maximum CPC they are willing to pay, and the actual klikkaushinta is often determined by an auction system.

Click fraud, where individuals or automated systems click on ads maliciously to deplete an advertiser's budget or generate revenue for publishers, is a concern within the CPC model. Platforms employ measures to detect and mitigate click fraud. Understanding and managing klikkaushinta is crucial for advertisers to optimize their advertising spend and achieve a positive return on investment. It allows for a direct correlation between advertising expenditure and website traffic generated by clicks.