Klikkaus

Klikkaus is a Finnish noun and verb form used to describe the action of clicking with a mouse, touchpad, or touchscreen. In everyday computing, to klikkaa means to press a control such as a link, button, or menu item, usually triggering navigation or an action. On mobile devices, tapping is typically treated as a click for practical purposes.

In digital analytics and marketing, klikkaus also denotes the event of a user following a hyperlink or engaging with an advertisement. This action is tracked to measure user engagement and the effectiveness of online campaigns. Common related terms include klikkausmäärä (number of clicks), klikkausprosentti or CTR (click-through rate, the ratio of clicks to impressions), and kustannus per klikkaus (CPC, cost per click).

Etymology and usage: the term is a direct loan from English “click.” In Finnish, the standard spelling is klikkaus, with the related verb forms klikkaa and klikkailla. The concept covers both the concrete action of clicking and the abstract data point used in analytics.

Overview: Klikkaus is central to user interface design and digital marketing. It differentiates from impressions, which measure visibility rather than interaction. While a high klikkaus count can indicate interest, it should be interpreted alongside other metrics to assess quality of engagement and campaign performance.