Klaimklaim

Klaimklaim is a term used in Indonesian-language media and online discourse to describe the repetition of unverified or unsubstantiated claims across platforms. The word blends klaim, meaning "to claim," with reduplication, signaling emphasis on the act of repeating rather than the content of the claim.

Origin and usage: The expression emerged in informal online speech in the late 2010s and has since appeared in journalistic commentary and scholarly discussions about misinformation, political rhetoric, and public health communications. It is commonly applied to statements that appear across social media, blogs, and news outlets with little or no new evidence.

Nature of the label: As a descriptive rather than prescriptive label, klaimklaim draws attention to patterns of propagation, the role of repetition in shaping belief, and possible amplification by automated accounts or coordinated campaigns.

Typical contexts include recurring environmental, health, or security claims that recur despite debunking, or political assertions revived after being challenged.

Criticism and reception: Some observers argue the term is too vague or partisan, risking overgeneralization. Proponents say it helps readers evaluate credibility by focusing on repetition and provenance rather than surface rhetoric.

Related concepts include misinformation, propaganda, and media literacy, all of which address how repeated claims circulate and influence public discourse.