Kjøpefrekvens
Kjøpefrekvens refers to the rate at which consumers make purchases within a specific period. It is a key metric in retail and marketing, providing insights into customer behavior and purchasing habits. Analyzing kjøpefrekvens helps businesses understand customer loyalty, the effectiveness of their sales strategies, and potential areas for improvement in product offerings or marketing campaigns. A high kjøpefrekvens generally indicates a strong customer base and successful engagement. Conversely, a low kjøpefrekvens might suggest issues with customer retention, product appeal, or overall market demand.
Businesses often track kjøpefrekvens for different customer segments. For instance, new customers might have a lower