Kiertokantaa

Kiertokantaa is a Finnish term that translates to "circular economy" in English. It refers to an economic system where resources are kept in use for as long as possible, extracting the maximum value from them whilst in use, and then recovering and regenerating products and materials at the end of each service life. This model contrasts with the traditional linear economy, which follows a "take-make-dispose" pattern.

The core principles of kiertokantaa involve designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. This is achieved through various strategies such as reuse, repair, remanufacturing, and recycling. The aim is to minimize the extraction of virgin resources and reduce the environmental impact associated with production and consumption.

Implementing kiertokantaa requires a systemic shift involving businesses, consumers, and policymakers. Businesses can redesign products for durability and recyclability, develop new business models based on services rather than ownership, and invest in advanced recycling technologies. Consumers can contribute by making more conscious purchasing decisions, extending the lifespan of products, and participating in recycling and reuse schemes. Governments play a crucial role in creating supportive regulatory frameworks, incentives, and public awareness campaigns.

The benefits of adopting a kiertokantaa approach are manifold. It can lead to reduced environmental degradation, such as lower greenhouse gas emissions and less waste to landfills. Economically, it can foster innovation, create new business opportunities and jobs, and enhance resource security. Socially, it can contribute to more resilient communities and improved public health. Finland, like many other nations, is actively promoting the transition towards a circular economy.