Kiehls

Kiehl's, often written as Kiehls in informal contexts, is a cosmetics brand best known for skincare and body care products. The company originated as an apothecary in New York City in 1851, founded by John Kiehl, a German-born pharmacist. The brand blends pharmaceutical heritage with cosmetic formulations.

Initially located at 109 Third Avenue in Manhattan's East Village, Kiehl's began as a neighborhood store offering remedies and skin-care preparations. Over time it expanded beyond apothecary remedies to a broader range of personal care products and established a reputation for ingredient-focused formulations and a pharmacy-inspired retail design.

In 2000, L'Oréal acquired Kiehl's, and the brand has operated as part of L'Oréal's portfolio while maintaining its distinctive identity, including product-focused stores and a customer-service oriented shopping experience. The brand maintains a global retail network and e-commerce presence.

Product philosophy emphasizes botanical and pharmaceutical-grade ingredients, straightforward formulations, and focus on efficacy. Notable products commonly associated with the line include Ultra Facial Cream and Midnight Recovery Concentrate, along with various toners and moisturizers that span skincare, hair care, and body care.

Kiehl's positions itself as a premium skincare brand with a heritage rooted in an old-world apothecary. The brand's marketing often highlights its 19th-century origins and the "Since 1851" heritage, signaling longevity and a science-forward approach.