Keuzegrond

Keuzegrond is a Dutch term meaning the grounds or basis on which a choice is made. It refers to the reasons, criteria, or justifications that support selecting one option over others. In everyday language, people speak of their keuzegrond when explaining why they chose a product, a service, or a course of action. For example, "Mijn keuzegrond voor deze telefoon is de combinatie van prijs, batterijduur en gebruiksgemak." The term can also be used in formal contexts to describe the criteria used in decision making, policy setting, or procurement. In such contexts, a keuzegrond may be documented as part of an evaluation framework, showing transparancy about how options were weighed.

Etymology: from keuze meaning choice and grond meaning ground or basis. Synonyms include reden, motivatie, onderbouwing, and criteria. Distinctions: while reden or motivatie refer to reasons, keuzegrond emphasizes the structural basis of a decision (the criteria or justification).

In decision analysis and policy discussions, keuzegronden can be explicit criteria or weights used to compare options, underscoring that a decision is not arbitrary. The term is common in both informal explanations and formal documentation where a transparent rationale for choices is required.

See also: reden, motivatie, onderbouwing, criteria, decision analysis.