deze

Deze is a Dutch architectural and design studio founded in 1995 by Dutch architects Winy Maas, Melvin van den Bos, and Jens Jensen. The practice is known for its innovative and often provocative approach to urbanism, architecture, and design, blending theoretical exploration with practical implementation. With offices in Rotterdam, New York, and Shanghai, Deze has gained international recognition for its work across various scales, from large-scale urban projects to furniture and product design.

The studio’s name, derived from the Dutch word for "this," reflects its commitment to addressing contemporary issues through immediate, relevant solutions. Their projects frequently challenge conventional thinking, focusing on themes such as urban density, sustainability, and the relationship between people and their built environment. Notable works include the "Rotterdam Central Station" expansion, which reimagines public spaces, and the "BAM Rotterdam" project, which integrates green infrastructure into urban development.

Deze’s influence extends beyond architecture, with collaborations in product design, art, and digital media. The studio’s exhibitions, such as those at the Venice Biennale and MoMA PS1, have showcased their interdisciplinary approach. While often criticized for its conceptual boldness, Deze remains a defining force in contemporary design, pushing boundaries in both theory and practice. Their work continues to inspire discussions on urbanism, sustainability, and the future of cities.