Ketjuuntunut

Ketjuuntunut is a term used in Finnish language to describe a binge-watching event or a marathon viewing session of a television series or a online content. The concept gained significant popularity with the rise of streaming services and online video platforms, which provide easy access to a wide variety of content.

The term ketjuuntunut can be roughly translated to "chain watched" or "continuously watched", emphasizing the idea of viewers watching one content after another, often without a significant break in between. This behavior has been observed to be more common among younger generations, as well as among fans of specific genres, such as science fiction or fantasy.

Ketjuuntunut behavior is often linked to the binge-watching trend, which emerged in the early 2010s with the launch of streaming services like Netflix. This trend has led to a change in the way people consume television and online content, with many viewers opting for marathons of episodes rather than watching a single episode at a time.

Research suggests that ketjuuntunut behavior can have both positive and negative effects on viewers. On the one hand, it can provide a convenient and efficient way to catch up with a favorite series or storyline. On the other hand, it can also lead to a sedentary lifestyle, reduced social interaction, and decreased productivity, particularly among younger viewers who may spend excessive amounts of time watching content.