Kestävyysmerkintä

Kestävyysmerkintä is a Finnish term that translates to "sustainability labeling" or "eco-labeling" in English. It refers to a system of certifications and labels placed on products or services to indicate their environmental or social sustainability credentials. These marks help consumers identify goods and services that have been produced or delivered in a way that minimizes negative impact on the environment and/or society, or that actively contributes to positive outcomes.

The purpose of kestävyysmerkintä is to provide consumers with reliable information to make informed purchasing decisions. It aims to encourage sustainable production practices by rewarding companies that meet specific environmental or social standards. These labels can cover a wide range of aspects, including energy efficiency, resource conservation, waste reduction, ethical labor practices, and the use of renewable materials.

In Finland, various organizations and initiatives grant kestävyysmerkintä. These can be national or international labels, and they often apply to specific product categories such as food, textiles, energy, or tourism. For a label to be credible, it typically follows a transparent and verifiable process, often involving independent third-party verification of the claims made by the producer. Consumers can look for these marks when shopping to support businesses committed to sustainability and to reduce their own environmental footprint.