Keresletpush
Keresletpush is a coined concept in marketing and economics describing a hybrid strategy that blends elements of push marketing with demand-oriented pull tactics. The term combines the Hungarian kereslet, meaning "demand," with the English word push, signaling an intentional effort to move products through distribution channels while stimulating consumer interest.
In practice, keresletpush aims to align manufacturers, wholesalers, and retailers to create synchronized demand and availability.
The approach is discussed in relation to consumer goods, electronics, and other fast-moving categories where channel
Critics warn that overreliance on push elements can inflate demand forecasts, provoke channel conflicts, and erode
See also: push marketing, pull marketing, demand management, channel marketing.