Kemikaliefri

Kemikaliefri is a Norwegian term used to describe products or environments claimed to be free of chemicals. It is a marketing label rather than a regulated standard, and its meaning varies by producer. In practice, "kemikaliefri" often signals absence of certain synthetic substances, fragrances, colorants, pesticides, or additives perceived as harmful, but it does not imply the product contains no chemicals at all, since all matter is chemical.

The phrase appears on cleaning products, cosmetics, textiles, and foods, and is used to appeal to consumers who seek fewer synthetic substances or reduced exposure. Claims may refer to specific ingredients or to broad categories, and definitions differ between brands.

There is no universal Norwegian regulation guaranteeing the claim; some instances may be considered misleading advertising if the scope is vague. Critics warn against greenwashing and the risk that "kemikaliefri" sets an arbitrary standard that ignores actual safety and risk.

How to evaluate: read the full ingredient list, understand what the claim covers, and look for independent certifications (for example Nordic Swan or EU Ecolabel) or transparency initiatives. Remember that natural does not automatically equal safe, and synthetic does not automatically mean harmful.

Etymology: derived from kjemikalier (chemicals) and fri (free). See also greenwashing, chemical safety, and consumer labeling.