Kategoriprodukt

Kategoriprodukt is a term used in e-commerce and product catalog management to describe a product entry that represents a product category within an online store. It is not primarily a sale item but a representation of a category, used to anchor navigation, metadata, and merchandising for that category.

The primary purpose of a kategoriprodukt is to provide a stable and searchable reference for the category. It can help with search engine optimization, breadcrumb trails, and filtering by attributes that define the category. In catalog data models, a kategoriprodukt may be linked to the category page and associated with generic attributes such as typical features, price range, or brands that commonly appear in the category.

Implementation approaches vary. Some platforms treat the kategoriprodukt as a real, purchasable product with a minimal stock status, a generic description, and no associated SKUs. Others implement it as a non-purchasable entry used only for taxonomy and page rendering. In both cases, it is important to clearly distinguish the kategoriprodukt from actual inventory items to avoid customer confusion.

Benefits of using a kategoriprodukt include improved category navigation, consistent metadata across the category page, and more reliable SEO signals. Cautions include ensuring that it does not mislead customers into thinking the category item is a tangible product, and maintaining clear separation between category representations and real products.

See also: product taxonomy, category page, metadata management.