Kampanjaaja

Kampanjaaja is a Finnish noun referring to a person who conducts or participates in a kampanja, a planned and coordinated series of actions aimed at achieving a specific goal. In practice, kampanjaajat work in political campaigns, advocacy and public-interest campaigns, social campaigns, or in commercial marketing campaigns. They can be professionals such as campaign consultants or staff members, as well as volunteers.

The term is formed from kampanja (campaign) and -aja, a common agent suffix in Finnish meaning “person who does.” It is widely used in Finnish media and public discourse to describe individuals who design, coordinate, promote, or implement campaign activities. The central aim of a kampanjaaja is to influence opinions or behavior of a target audience, mobilize supporters, raise funds, or increase awareness.

Typical duties include message development and tailoring, outreach to voters or the public, canvassing or volunteer recruitment, event organization, fundraising, and managing communication channels such as social media, email, and traditional media. Kampanjaajat may specialize by sector, for example political kampanjaajat who support candidates or parties, NGO kampanjaajat who promote issues, or marketing kampanjaajat who run brand campaigns.

The term is not limited to a formal title and is often used descriptively. Related terms include kampanjointi (campaigning), kampanjatyöntekijä (campaign worker), and vaikuttamistyö (advocacy work).