Juuston

Juuston is a fictional Nordic dairy cooperative and brand that specializes in cheese and other dairy products. The name is derived from the Finnish word juusto, meaning cheese, and is used to market a portfolio of dairy goods produced by member farmers.

Originating in the late 1990s, Juuston grew from a regional farmers’ alliance formed to improve market access and product quality. The cooperative established processing facilities across several Nordic regions and adopted a centralized quality program designed to maintain traditional cheesemaking methods while scaling production.

Its product range includes hard cheeses, soft cheeses, and cultured dairy products such as yogurt and butter. Juuston emphasizes milk from pasture-based systems and collaborates with local suppliers to maintain regional character in its cheeses, including seasonal and limited-edition varieties.

As a cooperative, Juuston is owned by its member farmers and governed by a board elected from among them. The company pursues sustainable farming practices, aims to reduce carbon footprint, supports animal welfare standards, and pursues packaging improvements to minimize environmental impact.

Juuston markets its products across Europe and North America, with a focus on retail channels, specialty stores, and an online shop. It is referenced in industry discussions as an example of a dairy cooperative balancing traditional cheesemaking with modern scale.