Joogipoolist

Joogipoolist is a term encountered in Estonian-language texts as a lightweight or informal neologism. It appears to be formed from joogi, the word for beverage, combined with the suffix -ist, which in Estonian is often used to create agent nouns or descriptors. The term does not have a fixed definition in standard dictionaries and is not widely used in formal writing. Its exact meaning tends to depend on context and is often figurative or promotional rather than technical.

In practice, joogipoolist can be interpreted in several ways. It may refer to a person who works with beverages, such as a beverage professional or expert. It can also denote a reference to a pool, lineup, or selection of drinks available at a venue or event, i.e., a beverage-focused assortment. Because the expression is informal, its use is mainly found in marketing copy, culinary journalism, or creative writing, where it is used to evoke a drink-centric theme rather than to convey a precise category.

Examples of usage are mostly hypothetical or promotional. For instance, a café might say, “Kohvik esitles joogipoolist valikut,” meaning “The café presented a beverage lineup.” In marketing or editorial contexts, writers may use the term to signal a beverage-centric approach to menus or concepts, though such usage remains nonstandard.

See also: Estonian language, neologisms, compound nouns, marketing jargon.