Jiangnanstyle

Jiangnanstyle, also known as Gangnam Style, is a K-pop song and music video released in 2012 by South Korean artist Psy. The song's title refers to the Gangnam district in Seoul, a wealthy and fashionable area. The music video quickly went viral, becoming the first YouTube video to reach one billion views and subsequently five billion. Its popularity was fueled by the song's catchy, energetic electronic dance music beat and Psy's distinctive, often humorous, performance style.

The music video features Psy in various humorous scenarios, most notably performing a signature horse-riding dance. This dance move, along with other visual gags and its accessible, repetitive chorus sung in Korean, contributed to its global appeal and memetic spread. The song's lyrics, while primarily in Korean, also include English phrases, aiding its international reach. Jiangnanstyle's success transcended typical music chart performance, becoming a global cultural phenomenon that was widely parodied and referenced across different media and social platforms. It is credited with significantly increasing international interest in Korean popular culture, particularly K-pop.