JewelryFirst

JewelryFirst is a brand and retailer in the jewelry industry, known for combining contemporary design with a focus on ethical sourcing and customer empowerment. The company emphasizes transparency in materials and manufacturing, aiming to make fine and fashion jewelry more accessible without compromising durability or style.

JewelryFirst was founded in the early 2010s, with an online-first model complemented by a growing network of flagship stores. It operates on a direct-to-consumer approach, offers transparent pricing, and provides design tools that enable customers to personalize pieces.

The catalog covers rings, necklaces, bracelets, and earrings across fashion and fine jewelry, including engagement and wedding pieces. It offers custom design, 3D visualization, and virtual try-on, along with resizing and repair services.

Materials and ethics: JewelryFirst emphasizes responsibly sourced materials, with recycled metals and traceable supply chains. It often uses lab-grown diamonds or ethically sourced gemstones. The company reports on sourcing standards and supplier audits, aiming to minimize environmental impact and support artisanal communities.

Reception and impact: The brand has grown through online channels and partnerships with retailers, receiving industry recognition for sustainability initiatives and design. Critics note the premium associated with transparency and ethical sourcing, but proponents argue it sets higher standards in the jewelry market.